LaFarmacia.
christmas campaign 2025
This project was developed for LaFarmacia as part of their Christmas campaign.
The video was primarily created using AI, exploring a fully generative workflow to craft visuals, atmospheres, and transitions, transforming inputs into a rich and emotionally driven narrative.
The campaign was delivered in two distinct formats: horizontale and vertical, each with a dedicated graphic layout designed to respond naturally to its specific frame
One of the key challenges was integrating the campaign’s graphic elements into complex scenes where surfaces were partially visible or in motion.
A custom character was created for the project, and to ensure character consistency, visualizations from multiple angles were generated. This allowed the character to remain recognizable and coherent throughout the video, across all scenes and perspectives.
